The Importance of Custom Corporate Apparel for Your Business

In today’s competitive business world, it’s crucial to find ways to promote your brand and stand out from the crowd effectively. There are many ways to do this, some of them difficult, costly, and time-consuming, and others simpler and more straightforward such as customized corporate gifts and apparel. 

Custom corporate apparel is one of the most effective and cost-efficient marketing tools, and it’s something that any size of business can utilize. Whether you’re looking to build brand awareness, foster employee unity, or simply provide customers with a tangible way to remember your business, custom corporate apparel has a lot to offer in terms of return on investment.

Apparel marketing is often overlooked, but it’s a $25 billion industry in the US as of 2022. Customized corporate gifts can increase your sales and brand awareness, so let’s take a closer look at these benefits and why they should be a key part of your marketing strategy. 


Brand recognition

Branded apparel helps to promote your brand and increase visibility among potential customers. Whenever someone wears your branded t-shirt, hat, or another apparel item, they’re helping to spread the word about your business and increase brand recognition. In fact, the 2019 Advertising Specialty Institute (ASI) Ad Impressions Study found that apparel items such as t-shirts, mugs with custom logos, and hats are most effective when it comes to building recognition for your brand because they are often the most attractive, useful, and enjoyable. Overall, t-shirts have performed the best, as they can be worn and re-worn, and produced for a low cost. This is especially true at trade shows, where most people go to meet and learn about new brands – meaning this would be the perfect time to get customized corporate gifts in the hands of your potential consumers. 


Team-Building and Employee Unity

Providing employees with custom-branded apparel can foster a sense of unity and team spirit. By wearing the same swag apparel, employees can feel a sense of pride and loyalty to your business, which can translate into better customer service and increased productivity. Items like swag hats, swag hoodies, and even mugs with custom logos can produce a shift in morale. If your business has a special event upcoming, it might be worth it to invest in t-shirts that commemorate the day and that can be worn together to celebrate the special occasion. Plus, when all is said and done, your employees can re-wear the apparel, boosting your ROI even further. 


Continuous Advertising

Branded apparel can serve as a walking billboard, advertising your business wherever the wearer goes. The 2019 ASI Ad Impressions Study found that 84% of people who receive a promotional t-shirt will wear it, which means they can serve as a valuable advertising tool for your brand. T-shirts are among the most popular apparel marketing gifts, and they also provide great exposure for your organization. For example, purchasing a dozen customized swag t-shirts for a corporate outing at a large event like a professional sports game will ensure that a lot of eyeballs will be on your brand. That is a lot of visibility, especially with a dozen of your employees acting as spokespeople for the business when asked about it. That is very cost-effective marketing for your brand.


Customer Loyalty

Providing customers with branded apparel can increase their loyalty to your brand. Research conducted by Promotional Products Association International (PPAI) found that 62% of people felt more favorable towards a company after receiving a promotional product and that people who received a promotional product were more likely to do business with the company again. However, make sure that the products you’re sending to customers are of high quality. If you send a cheap product, that’s not leaving a great impression on the consumer. Choose premium products whenever possible, as it reflects on your brand and the way you do business.


Cost-effective Marketing

Custom-branded apparel can be a cost-effective way to market your business, especially compared to other forms of advertising. In fact, research conducted by PPAI found that the cost per impression for mugs and related products has been estimated to be close to $0.004. Further, promotional outerwear gives 6,100 impressions, bags give 3,300, writing utensils 3,000, and drinkware 1,400. If your company invests in promo jackets that cost $20 each, the cost per impression would be one-third of a cent. It’s more than likely that everyone you know has at least a dozen or so customized corporate gifts in their home – pens, mugs, shirts, blankets, hats, and more. Some consumers hold on to these products for a very long time as well.


In conclusion, custom corporate apparel should be a key part of your marketing strategy. It’s a cost-effective, high-impact way to promote your brand, build customer loyalty, and foster employee unity. When you partner with ThinkinSwag, you can expect superior quality products, competitive pricing, fast turnaround, and excellent hands-on customer service. We are devoted to making a lasting impression with our products and standing out in the market with our unique and customized swags.

So why wait? Invest in our swag apparel today and start reaping the benefits!

Contact us today!